Search Engine Optimization(SEO) is a process used to increase organic traffic to your website.
Organic Traffic consists of new users to your website, who are searching the internet for your products and/or services. This is done by combining keywords and content relevant to your products and/or services on to your website pages. We also use link building, social media optimization (facebook, Google+, Instagram, twitter, etc.), and content marketing to increase traffic and new users to your website. All these processes combined help to increase your rank on search engines. Increased rankings on search engines will increase your visibility on SERPs (Search Engine Result Pages). SEO is all about ranking your website higher in search engines such as Google, Bing, Yahoo, etc. for your product and/or service. Higher rankings will make it easier for conversions of your product and/or services.
Link Building is the process of exchanging links with reputable websites to increase your quality links on your website. This helps search engines determine how relevant your website is in their SERPs (Search Engine Result Pages). Link building is an important step in the overall SEO process.
Social Media Optimization also helps build quality links back to your website. We create and optimize your social media accounts and help optimize accounts already in place. Not only is this important for SEO, but it also helps to build your brand awareness. Getting your brand out on social media increases and drives more traffic to your website.
Content Marketing can consist of blogs, press releases, infographics, and video marketing.
- Blogs serve a dual purpose when it comes to SEO. Firstly, it shows Search Engines that you are constantly updating your website. Secondly, it can help build internal links from your blog page to other relevant pages on your website.
- Press releases are linked to reputable press release websites that will link back to your website. This will help create quality links to your website.
- Infographics are created to combine visualization and content. This can help hold a user’s attention, create brand awareness, increase your search marketing results, and a myriad of other benefits all designed to increase conversions on your website.
- Video marketing is use of short, rich media videos about you and/or your business. These videos will work a lot like infographics to help create a more attentive user and user experience. It will also engage the user using sight and sound to better to connect to your branding and message.