Search Engine Optimization (SEO) is a process used to increase organic traffic to your website. Organic traffic consists of new users to your website, who are searching the internet for your products and/or services. This is done by combining keywords and content relevant to your products and/or services on to your website pages. We also use link building, social media optimization (Facebook, Google+, Instagram, twitter, etc.), and content marketing to increase traffic and new users to your website. All these processes combined help to increase your rank on search engines. Increased rankings on search engines will increase your visibility on SERPs (Search Engine Result Pages). SEO is all about ranking your website higher in search engines such as Google, Bing, Yahoo, etc. for your product and/or service. Higher rankings will make it easier for conversions of your product and/or services.