GA4 is Here and You Better Implement It Before Google Analytics UA Gets Shelved 

GA4 is Here and You Better Implement It Before Google Analytics Gets Shelved 

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. It’s one of the best ways to increase your online presence. One of the latest developments that demands attention is the arrival of Google Analytics 4 (GA4), the next generation of Google Analytics. With GA4, Google aims to provide a more intelligent and streamlined analytics solution that better meets the needs of modern businesses. However, this also means that the previous version of Google Analytics, Universal Analytics (UA), will eventually be phased out. Here’s what you need to know about GA4 and why you should consider implementing it sooner rather than later. 

What is GA4? 

GA4 is the latest iteration of Google Analytics, designed to provide a more holistic view of user interactions across devices and platforms. Unlike UA, which primarily focuses on website interactions, GA4 is built to track user engagement across websites, apps, and other digital platforms. It offers enhanced features such as event tracking, cross-device reporting, and improved data privacy controls. 

Key Features of GA4 
  1. Event-Driven Data Model: GA4 uses an event-driven data model, which allows for more flexibility in tracking user interactions. Events are used to track specific actions users take on your website or app, such as page views, button clicks, and video plays. 
  1. Enhanced Cross-Platform Tracking: GA4 provides improved cross-platform tracking, allowing you to see how users interact with your brand across different devices and platforms. This can help you gain a more complete understanding of user behavior and optimize your marketing efforts accordingly. 
  1. Machine Learning Insights: GA4 includes machine learning-powered insights that can help you better understand user behavior and identify opportunities for optimization. These insights can help you make more informed decisions and improve the overall performance of your digital marketing campaigns. 
  1. Privacy-Centric Design: GA4 is designed with privacy in mind, with features such as enhanced data controls and the ability to comply with regulations like GDPR and CCPA. This can help you build trust with your audience and ensure that you’re collecting and using data responsibly. 

Why Should You Implement GA4 Now? 

The UA Analytics will be permanently deleted on July 1, 2024, Google has made it clear that GA4 is the future of Google Analytics. By implementing GA4 now, you can start familiarizing yourself with the new platform and take advantage of its enhanced features. Additionally, migrating to GA4 sooner rather than later can help you avoid any potential disruptions in your analytics tracking when UA is phased out July 1, 2024. 

How to Implement GA4 

Implementing GA4 is a straightforward process that involves creating a new GA4 property in your Google Analytics account and adding the GA4 tracking code to your website or app. Google provides detailed documentation and resources to help you get started with GA4, making the transition as smooth as possible. 


In conclusion, GA4 represents a significant step forward in the world of digital analytics. By implementing GA4 now, you can stay ahead of the curve and take advantage of its enhanced features and insights. Don’t wait until UA is phased out – start exploring GA4 today and prepare your business for the future of analytics. 

For more information on GA4 and how to implement it, contact Ohana Digital. 


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